Hi everybody !
Let us introduce ourselves; we are Sarah and Raja two students in Marketing (fourth
year after A-levels) at IDRAC Lyon. We are fascinated by the Middle East
region that’s why we wanted to share with you about this topic which is not so
well known by most of the people.
In this blog, we will show how foreign companies adapt their products to the local market,
what kind of mistakes they’ve done in their marketing strategy and how they
could have avoided such scandal.
Please enjoy and do not hesitate to contact us for further information.
Thanks and Regards,
Sarah & Raja
saidi